{"id":6772,"date":"2021-02-19T10:22:54","date_gmt":"2021-02-19T09:22:54","guid":{"rendered":"https:\/\/lcloud.pl\/?p=6772"},"modified":"2024-12-10T10:59:30","modified_gmt":"2024-12-10T09:59:30","slug":"customer-engagement","status":"publish","type":"post","link":"https:\/\/lcloud.pl\/en\/customer-engagement\/","title":{"rendered":"Marketers – increase customer engagement with AWS tools!"},"content":{"rendered":"

Customer experience and engagement is a growing value, that companies are paying close attention to. Due to increasing competition, as well as higher expectations towards services or products, companies are investing more and more time and money in systems that help them stay in touch with potential customers and take care of the current ones. On the other hand, sales and marketing departments need data, on which they can base their plans and actions. They also often lack insight into their customers’ expectations, problems and needs in order to tailor available services in a best possible way.<\/span><\/strong><\/h4>\n

Amazon Web Services is not indifferent to the growing demand from companies present on the market and offers solutions that allow for multi-channel customer engagement and extensive analysis.\u00a0<\/span><\/p>\n

What AWS tools are we talking about? Below we present the most important ones.<\/span><\/p>\n

Let’s stay in touch – Amazon Connect<\/b><\/span><\/h3>\n

Amazon Connect is a tool responsible for building a virtual contact center that allows for quick contact with the customers and solving potential problems in real time. It is possible to create both: voice and chat versions. Amazon Connect provides customers with fast, professional service with problem solving, clarifying any doubts or answering additional questions, also before making a purchase of a product or service.<\/span><\/p>\n

A complex tool for marketing departments? Amazon Pinpoint!\u00a0<\/b><\/span><\/h3>\n

A comlex platform for inbound and outbound marketing that is easy to set up and manage? Amazon Pinpoint is just such a tool. It allows us to segment our contact base, create funnels, campaigns, and design customer journeys, as well as send emails, SMS, voice messages, and push notifications. Additionally, Amazon Pinpoint collects data in one place and allows for extensive analysis.\u00a0<\/span><\/p>\n

Advanced communication with Amazon Lex\u00a0<\/b><\/span><\/h3>\n

Conversational interfaces have been growing significantly in recent years. One of Amazon Lex’s goals is to help create these functionalities. Thanks to them, without engaging additional human resources, it is possible to answer the most frequently asked questions, help customers solve some of their problems or schedule an appointment. All this makes contact with the company, from the customers’ perspective, easy and smooth. Thanks to that, their engagement and attachment to the brand increases.<\/span><\/p>\n

Email marketing using Amazon SES<\/b><\/span><\/h3>\n

Amazon SES, or Simple Email Service, is an email marketing platform that allows you to send faster, more precise, and easily verifiable messages to your customers. It can be used in a variety of ways: sending automated emails with subscription and purchase confirmations, as well as creating email marketing campaigns. The tool also allows for verification and analysis of sent messages.<\/span><\/p>\n

Amazon Transcribe and Amazon Comprehend<\/b><\/span><\/h3>\n

These are two connected tools by Amazon Web Services. Amazon Transcribe provides the ability to automatically write down voice messages. This allows for analysis of voice messages based on the created texts. Additional usage of Amazon Comprehend, makes it possible to compare those messages with one another and to conclude, for example, which functionalities cause most satisfaction or problems in customers’ requests.<\/span><\/p>\n

What do you gain by conducting multi-channel customer engagement using AWS tools?<\/span><\/strong><\/span><\/h3>\n